Last updated 1 June 2026. Valid from 1 June 2026 and supersedes all previous versions.
These Terms of Service (the "Terms") apply between you as a user and Plugly, provided by Bewise ApS, company reg. no. (CVR) 38171658, P. Nørkjærs Plads 4, 9800 Hjørring, Denmark ("Plugly", "we", "us"). By creating yourself as a user and indicating acceptance during sign-up, you enter into these Terms.
The Application: Plugly and the widgets, modules and features made available from time to time via app.plugly.io, including webshop widgets, widgets that display content from third-party platforms, and AI features.
User: A person who has created a Plugly account.
Account: The account a user creates on app.plugly.io, from which one or more integrations and widgets can be created.
Company: The company (typically a webshop) whose online solution is processed in the application, and on whose behalf the user acts.
Subscription: The paid subscription created when a user links their account to a company.
Widget: A single feature or component that the user configures and embeds on the company's website.
Application Data: Data belonging to the company and processed in the application on its behalf, including orders, product data, customer information, AI chat conversations and other content the user enters into or connects to the application.
Usage Data: Technical information and traffic data generated through use of the application, such as operating system, browser type, IP address, session duration, feedback and number of integrations, as well as aggregated data about usage.
End User: A visitor on the company's website who interacts with a widget, for example by using a search feature or writing in an AI chat.
AI Feature: Any feature in the application that uses artificial intelligence, including AI chat, where an external AI provider is used (currently Google Gemini via Vertex AI).
Third-party Platform: Any external service, social media platform or API provider that the user connects to the application, including but not limited to TikTok and Instagram (Meta Platforms).
Personal data, data controller, data processor: Have the same meaning as in the General Data Protection Regulation (GDPR).
1.1 By indicating acceptance of these Terms during sign-up, you confirm that you have read and accept the Terms, and that you have the right to enter into them on behalf of the company.
1.2 The application is offered exclusively to business customers. Accordingly, no right of withdrawal applies to the purchase of subscriptions.
1.3 The processing of personal data where the company is the data controller is governed by the separate Data Processing Agreement accepted upon sign-up. Plugly's processing of personal data where Plugly itself is the data controller is described in the Privacy Policy. In the event of any conflict regarding the processing of personal data, the Data Processing Agreement shall take precedence over these Terms.
2.1 The agreement enters into force upon creation of the account and continues until the user relationship is terminated in accordance with these Terms.
3.1 Plugly grants the user a non-exclusive, non-transferable access to the application. The access applies only to the user and the linked company and may not be used to perform data processing or services for others.
3.2 The user is responsible for anyone to whom the user grants access to the application, or who uses the user's login.
3.3 The user shall ensure that the application is not used in a manner that may harm Plugly's name, reputation or goodwill, or that violates applicable law.
3.4 The user is solely responsible for the content and lawfulness of Application Data and may not transfer harmful code (e.g. viruses) to or via the application.
4.1 Current prices are stated on the integration page. Prices are stated exclusive of VAT and in Danish kroner (DKK).
4.2 Plugly reserves the right to change the composition, content and prices of products and subscriptions with notice via email or notice on the website.
4.3 A subscription is automatically renewed at the end of the subscription period unless cancelled. The subscription amount is charged in advance for the selected period unless otherwise agreed.
4.4 Upon entering into a subscription, the user authorises Plugly to charge the subscription amount to the user's payment card on an ongoing basis. If the user uses add-on services or extended features, these are paid for separately. An invoice is sent to the user's specified email address upon renewal and upon the purchase of add-on services.
4.5 In the event of an upgrade, such as the purchase of additional integrations, the difference is charged for the remainder of the billing period. At the next renewal, the full new price is payable.
4.6 Payment can be made by Dankort/VISA Dankort, VISA, MasterCard, Maestro and JCB. Payment cards can be changed at any time on the account under "My account". We automatically send an email if the card is close to expiry or if there are insufficient funds.
5.1 The company owns the Application Data and may freely dispose of its own content in the application. The user is responsible for the personal data entered and processed in the application.
5.2 For Application Data containing personal data, Plugly acts as data processor on behalf of the company. The terms for this are set out in the Data Processing Agreement.
5.3 Plugly may process Application Data to the extent necessary to deliver, maintain, secure, price and support the application, and otherwise in accordance with the company's instructions, cf. the Data Processing Agreement.
5.4 Plugly may use anonymised and aggregated data to analyse, improve and develop the application, including AI features. Data is used for these purposes only in a form in which individuals cannot be identified. Plugly does not use identifiable personal data from Application Data for its own product development without a separate basis agreed with the company.
5.5 Plugly may grant third parties and authorities access to Application Data where required by applicable law, for example by court order, request from authorities, bankruptcy or death.
6.1 Plugly is the data controller for Usage Data that contains personal data (e.g. a CVR number linked to a person).
6.2 Usage Data is used for operating, statistics and analysis of the application and may be combined with publicly available data. The processing is described in more detail in the Privacy Policy.
In addition to the general provisions, the following applies to the individual types of widgets. If Plugly offers new types of widgets, the general provisions apply correspondingly, supplemented by any additional terms provided upon activation.
7a.1 The application enables the user to connect accounts from third-party platforms - e.g. TikTok and Instagram (Meta Platforms) - in order to display content from those accounts on the company's website via embedded widgets.
7a.2 By connecting an account, the user authorises Plugly to access, fetch, cache and display content from the account solely for the purpose of operating the widgets the user has configured. Access is limited to what is technically necessary and to what the user has consented to under the platform's official authentication flow (e.g. OAuth).
7a.3 The user's use of a third-party platform is, in addition to these Terms, subject to the platform's own terms and policies, including the TikTok Terms of Service, TikTok Developer Terms of Service, Meta Platform Terms, Instagram Terms of Use and Meta Developer Policies. The user is responsible for complying with these.
7a.4 The user warrants that they are the rightful owner of, or have all necessary rights to display, the content fetched from a connected account, and that display via the application does not infringe the rights of any third party.
7a.5 Content fetched from a third-party platform remains the property of the platform and/or rights holders. Plugly claims no ownership and only displays content from accounts the user has explicitly connected. The application does not aggregate or scrape content from accounts the user is not authorised to display.
7a.6 The user may at any time revoke Plugly's access, either in the application by disconnecting the account or deleting the widget, or directly in the third-party platform's own settings. Upon revocation, Plugly will cease fetching new data and delete cached content within a reasonable period as described in the Privacy Policy.
7a.7 Plugly does not control and is not responsible for the availability, accuracy or behaviour of any third-party platform or its API. Changes or discontinuations made by a platform may affect the functionality of the application without notice and without giving rise to any liability for Plugly.
7b.1 The application offers AI features, including an AI chat where end users can ask questions and receive answers. To generate responses, Plugly uses an external AI provider, currently Google Gemini via Google Cloud Vertex AI.
7b.2 When an end user uses the AI chat, the conversation and relevant context are sent to the AI provider solely for the purpose of generating a response and determining which of the application's own tools to use to look up data. Processing takes place in an EU region.
7b.3 The AI provider does not use the data submitted on the paid service to train or improve its models. The AI provider may store data for a limited period for operational and abuse-monitoring purposes in accordance with the provider's terms. The AI provider is listed in the list of sub-processors in the Data Processing Agreement.
7b.4 AI chat conversations are Application Data and belong to the company. Plugly is the data processor for these, cf. the Data Processing Agreement. Conversations are deleted or anonymised no later than 12 months after they were completed, and upon termination of the account, cf. section 8.
7b.5 AI features may provide imprecise, incomplete or erroneous responses. Responses from an AI feature are for guidance only, and Plugly does not warrant the content. The user is responsible for how AI features are configured and used on the company's website.
7b.6 The user is responsible for informing its end users about the use of AI chat in the company's own privacy policy and for advising end users against entering sensitive personal data in the chat. Plugly provides standard text and a disclaimer in the widget for this purpose.
8.1 The user may at any time contact info@plugly.io to have their account deleted. This is also considered a cancellation of any linked subscriptions.
8.2 If the account is cancelled or deleted during a subscription period, the service shall continue to be paid for until the end of the period. Cancellation of a subscription must take place via the application no later than the day before the start of a new subscription period.
8.3 After termination of the account, Plugly deletes or anonymises Application Data no later than 30 days after termination. During this period, the account can be reopened with data intact. After 30 days, Plugly may only process data in anonymised form. Deletion takes place in accordance with the Data Processing Agreement.
8.4 If a linked company has had no activity for 15 months, it is considered inactive, and Plugly reserves the right to delete it. The user is notified by email one month before closure.
8.5 In the event of non-payment, Plugly reserves the right to suspend access to the linked integration until payment has been made.
8.6 Plugly may cancel a subscription with 3 months' notice, without notice in the event of bankruptcy or insolvency of the linked company, and with immediate effect in the event of material breaches of these Terms.
9.1 Plugly strives for a high level of operational stability but is not responsible for outages or disruptions caused by circumstances beyond Plugly's control, such as power failures, equipment failures or problems with internet or telecommunications connections. The application is provided "as is", and Plugly disclaims any direct or indirect warranty.
9.2 In the event of an outage, Plugly endeavours to restore normal operation as quickly as possible. Planned interruptions primarily take place between 9:00 PM and 6:00 AM CET and are announced to the extent possible.
10.1 The application and content therein, except Application Data, is protected by copyright and other intellectual property rights and belongs to or is licensed to Plugly. No intellectual property rights relating to the application are transferred to the user.
10.2 The user grants Plugly and its suppliers a global licence to handle and operate the application and to fulfil their obligations in respect of the material uploaded, including Application Data. The user warrants that the uploaded material does not infringe the rights of any third party.
10.3 The user shall inform Plugly of any known infringement of Plugly's intellectual property rights or unauthorised use of the application.
11.1 For the processing of personal data where the company is the data controller, reference is made to the Data Processing Agreement. For Plugly's processing of personal data as data controller, reference is made to the Privacy Policy.
11.2 Plugly is bound by a duty of confidentiality with regard to all information about the user that Plugly may come into possession of.
11.3 If the user uses information, usernames or passwords relating to third-party services, the user assumes responsibility for ensuring that disclosure and Plugly's processing thereof does not infringe the rights of any third party. The user shall indemnify Plugly for any loss in this connection.
12.1 Plugly disclaims any liability in connection with these Terms, the services or the use thereof, whether arising in or outside of contract, including for consequential damages, indirect losses and losses caused by simple negligence.
12.2 Plugly is not responsible for third-party solutions available through or integrated with the application, including third-party platforms (section 7a) and external AI providers (section 7b). Plugly is not liable for the accuracy, quality or reliability of information or results obtained through such solutions, or for their availability, security or functionality.
12.3 Regardless of the type of loss, Plugly's total liability is limited to the user's payments in the 12 months preceding the event giving rise to liability, however limited to a maximum of DKK 10,000.
12.4 The user shall indemnify Plugly for product liability damages, losses to third parties and other claims from third parties arising from the user's use of the application.
12.5 Use of the application, including support and other communication with Plugly, is for guidance only.
13.1 Plugly reserves the right to freely assign its rights and obligations towards the user to a group company or third party.
14.1 Plugly may at any time change and update these Terms. The applicable Terms are always available on the website. Material changes are announced via email. Use of the application after a change is considered acceptance of the changed Terms.
14.2 The user is responsible for keeping their contact information up to date in order to receive relevant updates.
15.1 These Terms are governed by Danish law. Disputes shall be resolved by the District Court of Hjørring, Denmark, as the court of first instance.